Google SEO Campaigns – How To Approach Niche Marketing

Most SEO marketers do not put much emphasis on search engines aside from Google. As they are making full use of the largest search engine in the world, Google SEO campaigns are more likely to bring in more traffic than any other. This directly translates into more potential income from your websites.

Beginners and experienced marketers alike depend on Google SEO campaigns as their bread and butter, but it is not always easy. The site’s search algorithms can never seem to stay still, and websites are constantly being upgraded and downgraded depending on their optimization and promotion. Google, ever diligent, is always on the lookout for possible spam or otherwise useless web content.

Ensuring that your web content is not useless is the easiest way to make sure that Google will not decide that your website is not worth keeping on their search results. This is easy enough: Keep the content on your website informative. An informative article is an article worth keeping, and that is exactly what you need to keep any SEO campaign afloat. Even if you are in a high competition niche, it is possible to beat out the high ranked results if they are of poor quality and your article content is the opposite.

Great content may ensure that Google will always keep you aboard, but it will not always push you to the top results if you are in a high competition niche. This is where website promotion comes in. Google SEO campaigns have two main facets: actual website content and promotional content. While what is actually on your website is the face that both the search engine and potential visitors will pay a large amount of attention to, off-site promotion is an even bigger part to your success.

Submitting content to websites such as article directories puts links to your site in view for all to see — but that’s not all. It also provides links for Google to access and tally towards your overall ranking. The links coming into your site from other sources tells Google that people want to read your content. This directly leads to higher page rankings.

Though Google is always changing up the way they handle algorithms and how they handle certain bits of information and optimization, there is no denying that something is to be said about “proving” to the search engine giant that your content is worth a look at for people searching for what’s in your niche. This is the basis for any Google SEO campaign that will last through large amounts of algorithm changes.

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Google SEO – Some On Page Tips

There are many on page tips when it comes to Google search engine optimisation or SEO, however one thing that is often overlooked is the need to create a lot of pages of content. You have to remember that Google loves content and the more pages of content you have the more keywords you can optimise for, the more optimised pages the more traffic you will get, quiet simple really.

There has been another theory put forward with regards to Google seo and that is the more pages you have the more favour you gain witht the search engines, this is based on the simple premise that more pages equal more value to the end user. This is why it is so important to have a solid page structure so that Google can find all your rich content.

When putting this content onto our pages there are some important factors to consider in terms of Google optimisation. This article is going to explore some on page tips to enhance your google optimisation and help rank your site higher for your main keywords.

The first place you should start with any page is by looking at the linking structure, can the page be found from your home page, how does it link, is there any part of the code restricting search spiders. Once you have gone through these basics you can then turn your attention to the more focused elements.

Once you have decided what keywords you are targeting it is time to input those keywords into your page, the first place to look is your title tag, use this to put the focus straight onto your main keyword phrase. Your title tag holds a lot of weight and is one of the main factors of optimisation, get this wrong and the rest of your page will suffer.

Next you must check that you content is organised correctly, this means your going to need to look at your headings and ensure they contain your main keywords. I would always use slight variations in my headings as you do not want the page to look like spam. Your h1 tag needs to contain your main keyword with you h2 and h3 containing your less focused versions. You should also look to add your variations to your content, between 5 and 7 percent is usual good practice.

If you have images on your page make sure you are making full use of the ALT attribute and just like the headings, use your images near the top of the page to target your main keywords. Google seo is all about content, but not just producing it, you must make sure it is as keyword focused as possible.

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Related Google Seo Articles

Google SEO

Proper Google SEO Can Get You a Google First Page Ranking

When it comes to page rankings, Google does a fairly good job of keeping your page at the top so long as you follow a few rules and implement some rather daring strategies. It can be rather difficult to keep up with the different factors in Google SEO, but getting the Google first page ranking is anything but impossible!

Your Title Is Important

You’ll need to include your main keyword in the title of your website and in the title tag, too. To get a Google first page ranking, make sure you do this. This is, in fact, the first thing the search engine is going to look for, which shouldn’t surprise you if you know anything about Google SEO.

Pick the Right Domain Name

One mistake people tend to make is in choosing a domain name that has nothing to do with the product or service that they are selling. Believe it or not, it does actually make a difference and you need to bear that in mind when you are choosing your domain name. Once you register it, the search engine will crawl your website and list it accordingly, allowing people to search and find your website so long as it matches the search term they chose.

Do it Right the First Time

Unfortunately, a Google first page ranking counts on “first impressions.” What does that mean to you? It means you have to do everything right the first time. If you have to redo everything, Google’s going to need to crawl page again and reindex it, which means your
website may essentially disappear until customers find it again.

Use Your Keywords Early On

By using your keywords in the first fifty to one hundred words of the webpage you will have a greater chance of being noticed, and have a greater chance of drawing customers. The more traffic you draw, the more likely it is that the traffic will convert into sales. It’s not always a guarantee, but you will at least have a chance, and you will be able to take that chance and run with it.

An SEO company, by the way, can help with Google SEO. What does that mean for you? It means you can spend your valuable time doing other things. One of them, Datastream Marketing, is expert at SEO optimization so that you can get to a Google first page ranking as quickly as possible. Keep in mind that this may take some time, but doing so will give you a better chance at getting top rankings, which improves your business. Push those rankings up now!

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How to Implement a Google SEO Campaign

Google SEO is a common phrase around the web, SEO stands for search engine optimisation and when it comes to optimising a website there is only one search engine you need to consider and that is Google. This is because it has a 80-85% search share and is the only real search engine worth targeting.

Many people know little bits of SEO but few really know how to run through a full campaign maximising every ranking opportunity. You see SEO is not about providing one big hit, it is consistently and continually building your sites relevance and authority. It takes time to rank for keywords on Google but following these guidelines will set you on the correct tracks.

The first thing you need to think about is keyword research, use the different tools available online to help you narrow down the most relevant keywords to your content. You need to be looking at search traffic and keyword competition, looking for a good mixture of competitive terms and more niche terms. The Google keyword tool is a great place to discover new keywords and quickly assess there competition.

You will then need to analyse the competition also targeting that keyword, what are they doing well, how many links do they have, what areas of their page are optimised and where can I beat them? This will also give you the ideal opportunity to discover new keywords from your competitors content and meta data.

Now is the time to optimise your on page content. You should include keywords in your title tag, headings, alt attributes, and in the main body content. Also look to bold some on page keywords and create outbound links to relevant sources using the anchor text of your keywords.

If you want your site to rank highly your going to have to build links to your site. Article marketing, directory submissions, blog carnivals, guest posting, commenting and press releases are all ways to get those desired backlinks. You should be looking for a place on your site to create quality content, content that encourages other webmasters to link back to your site, therefore increasing the rankings naturally.

Last but not least you need to check on the health of your site. Duplicate title tags, URLs or meta tags could result in a Google penalty. Check for broken links and faulty redirects or misplaced robots.txt files. All these if not implemented correctly will prevent Google from indexing your site correctly, which you will miss out on traffic. Following this simple structure should ensure you are heading in the right direction with your Google SEO campaign.

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Google SEO and Ranking Tips

When we are discussing Google SEO and Google Rankings what we are really discussing is the ability to rank your site high in Google for a given keyword. There are many aspects to consider when attempting to rank your site highly in Google, it is said that Google takes into account over 200 factors when assessing where a site should rank.

Google SEO is the process of increasing the quality and volume of your website in the Google search engine through search results. If a company wants to stay at the top of Google search engine results, then it has to handle Google requirements and keep up with the changes. There are certain Google SEO rules or certain positives that one can use in order to get higher rankings including:

One of the basic Google rules is to get your chosen keyword in your URL and keeping in mind first word is best and second word is second best or less important.

The second rule is including keyword in domain name or the page name with hyphen and including keyword in title tag at the top of the page. The title tag can be up to 60 characters with no special characters. It can be longer but it is said the first 60 characters provide the most weight.

The keyword density should be 3% to 7% of the total words. Some topics are sensitive so keyword density varies with the topic. The other trick is using keyword proximity. This basically refers to how close your keywords are together.

The keyword prominence is another factor deterring Google SEO ranking. It is important that a keyword is used in bold, in large fonts and at the top of the page. The closer the keyword is to the top of the page, the more weight it will be given for ranking factors.

You must take internal linking into account and the keywords you choose to anchor your links with. Use you chosen keyword when targeting links whether internally or externally. This will increase your on page relevance and help bolster your results.

Also take into account those you link too and those that link to you. Being associated with a spam site is the last thing you need when attempting to rank highly. You may have heard of the term bad neighborhood, well that is what it refers, how Google gets to your site and where it goes when it leaves.

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