Google generates web traffic at least five times more than any other web engine. This is why Google SEO is so popular as it holds the potential of driving vast amounts of traffic to your site. The goal of search engine optimisation is not only to get good rankings in search engines but to get clicks from targeted customers.
With Google search engine optimisation the websites would come up in the search result of Google search engine with targeted keywords that are relevant to the website. There are certain tips and techniques in optimizing the website and staying ahead of the competitor.
If one does not want too many competitors from other companies then they should choose the keyword precisely. It is important to use specific keywords instead of using general keywords. The order of the keyword also matters in Google search engine optimisation. For example for a company providing loans, using keywords like bank loan and equity loan it is more important just using the loan keyword.
It is considered a best practice to include at least one keyword in the domain name of the website. One can use hyphens in order to separate multiple keywords. The second keyword can be contained in the directory name and file name. For example if SEO is the main keyword and free tips is secondary the keyword then the website name can be, depending upon availability seoservice/freetips.
It is an important tip to keep the webpage free from any syntax errors as Google search engine does not like webpages with too many errors. Another important tip is to include as many important keyword phrases in the heading tag of the website and also specifying Meta keywords in the heading of the document.
It is important that one uses the most popular keywords in hyper linked text that link back to their pages and can also make use of synonyms of the keyword in some places. For example if SEO is the keyword then making use of search engine optimisation sometimes should be done. When implementing SEO you should also be mindful of using too many images or java, this is due to the fact that search engines struggle to read these types of content, raw HTML is the best form of web content.
There are some quality sites online for you to read about using Google SEO to optimise and enhance the visibility of your site online. Google seo involves a great deal of patience and results will only be seen after months of hard work, however the investment is worth the wait.
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