New SEO Trends in Website Development

For any SEO web design company, it is imperative that they stay on top of the SEO trends in website development. It is important for them to offer to their customer the most up-to-date developments in building websites. It is vital that a custom web design company follow new technologies so that their customers’ websites continues to grab the search engines attention and stay at the stop of the search engines.

A SEO web design company will know that it used to be that reciprocal linking was the way to go when designing and working with websites. The best way to use linking now is to implement one-way links. You want to have the links come from directories that have a high ranking or have the links posted in articles and then make sure that the articles are posted on high quality websites. A custom web design company will be sure that these links send traffic to your website and also include keywords that will be found on your website.

Another technology that an SEO web design company needs to be aware of is the mobile web search optimization. There are now over 57 million people that use their cell phones to search the wide world web. It is time to make sure that your web site has a mobile web presence and to make sure that part of your optimization strategies include the mobile phone. A custom web design company will make sure that your site will function on the mobile web as well as make sure that it is also optimized.

An SEO web design company should also take a look at some developmental tools such as OpenSocial, HTML 5, block segmentation, and Micro formats. Open Social is a group of APIs the will let the different social media sites offer general login capabilities. The Google Friend Connect widget is an example of this API and is an example of an API that a custom web design company can create. Microformats and block segmentation are a couple of developmental tools that an SEO web design company should look at using for their web development.

This article aims to provide readers valuable information regarding “SEO web design company”. To find more interesting information and other related topics, you can visit studio2graphics.com.

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App Store Optimization Tips

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If you are going to build your App & the moment has come, you’ve put your blood, sweat and tears into building your app, and you’re ready to launch. Once it finally launches, there is nothing worse than all your hard work translating to disappointing performance. Downloads are stagnant, and what you thought would be a huge success is quickly fizzling out. What happened? Why do some apps take off quickly while others fail?

It doesn’t matter how great your app is if customers can’t find it. Here are some tips for App Store Optimization. Let us start our blog with some points:

What Is App Store Optimization?

For years, developers have used search engine optimization (SEO) to drive more traffic to websites. ASO is similar in strategy; however, instead of driving traffic to a website, it’s focused on driving traffic to your app through increase rankings in app store search results. You can think of ASO as app store SEO.

The primary goal of ASO is to increase the visibility of your app. Once you start driving more traffic to your app page, downloads will naturally start to increase, which will provide additional traction for getting found in search results. But to accomplish this, you must understand the language potential buyers are using to find your app, and then carefully integrate those keywords into your app promotion.

Getting Started With ASO

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Getting started with ASO requires you to stop thinking like a developer and start thinking like your customers. Really think about who you expect, or want, to download your app. And moreover, understand the words they will use when searching for your app. Once you have a grasp on this, it’s important to integrate that information into the right places. Here are a few app store optimization tips to consider:

Step 1: Define the App’s Value Proposition

Before diving into the nitty-gritty details of ASO, start with a clear definition of your app’s value. Answer the following questions:

What problem does it solve?
What features or benefits does it offer?
Does it have a unique competitive advantage compared to similar apps on the market?
To what market does the app cater? Who are your buyer personas?

Step 2: Do Your Homework

Research what’s out there to better understand the current market and how your personas will find your app.

Your mobile audience will likely use similar words and phrases in the App Store as they would in a search engine. Use a keyword tool to gain insight on what your personas are searching for, and what keywords you should you incorporate.

Step 3: Optimize the Title

It’s time to improve your ASO. What’s the first thing a searcher sees when they find your app listing? Answer: the title.

The key to an optimized title is keeping it short, punchy, and relevant. Start off with your app’s brand name, and if it doesn’t already contain a desirable keyword, append a hyphen and at most one keyword that would describe the app.

KeywordsInTitle

The key to an optimized title is keeping it short, punchy, and relevant. Start off with your app’s brand name, and if it doesn’t already contain a desirable keyword, append a hyphen and at most one keyword that would describe the app.

Step 4: Write a Strong Description

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Similar to the title, you have a limited character count to prove to the searchers your app is the ultimate solution to their problem. Users viewing your app description on a mobile device will see at most a few lines of text before they have to click to view more. If your app’s appeal can’t be simply described in a sentence or two, it might be time to go back to the drawing board and rethink your messaging. Those characters define whether searchers download the app, click for a full description, or keep scrolling to a competitor.

Step 5: Find the Keywords

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A good old keywords tag, you ask? Yes, but it appears Apple is already de-weighting its impact. Expect keywords tag to get phased out altogether as app development becomes even more accessible to a mainstream audience.

Step 6: Icons & Screenshots

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The visuals you use in your app store listing provide potential users with an idea of what they can expect. You want to make sure that both your icon and app screenshots are visually appealing and eye-catching so that people are drawn to download it. Choose photos that can tell your app story Consider graphics or videos that include both images and text to best explain the app’s functions.

Keep in mind that the visuals are what the users’ eyes are drawn to first – think of your icon and screenshots as your first impression. Best practice with screenshots is to include the most important one first, as that’s what will display first.

Step 7: Publish Reviews & Ratings

App review & rating

Positive reviews about your app have a great role to play in attracting prospective users. In this fast paced world where people are usually pressed for time, they tend to skip detailed analysis and look out for apps that have high rating and positive reviews. Word of mouth is crucial for the success of an app. So make sure your app offers users a delightful experience and make them write reviews for your app by sending push notifications. However, be sure to not annoy the customer and get them to provide feedback at their convenience.

Step 8: Continually Analyze & Test

Once you’ve performed all the above tasks, it’s time to test your app and analyze its performance across operating systems, mobile devices and resolutions. While most of the activities may seem perfect in theory, the true potential of an app is revealed when it is tested and actually used. Search for your app on the app store, verify all the details download the app and check its functionality and see if everything is as per expectation.

Launching an app is one of the easiest steps; what’s challenging is to sustain it in the app store and ensure users have a positive and gratifying experience that results in the growth of the app. ASO, if properly done, can make or break your app. Hence embracing the right ASO strategies is crucial for app developers in this competitive world of apps.
If you need any kind of assistance you can contact me at smrita@rippledme.com or you can visit our website on www.rippledme.com

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RIPPLE D.M.E, a squad of young, audacious and unconventional talent, aim at brainstorming simple and holistic ideas to make your brand discoverable, shareable and memorable at real time. From building a trust in a brand to engaging ourselves as ‘Dubbed influencers’, we attempt to typify a virtual ear to online masses consequently becoming an online analogue of marketing buzz.
www.rippledme.com

Latest SEO Trends for Your Website

SEO used to be a lot easier. A little tweak of site architecture here, a bit of content over there, some slight changes on tags and your site would be moving up the rankings. But that’s not true anymore. It seems that search engines, most especially Google, have waged an all-out war against search engine optimization. Breaking into the Top 10 search results have never been so difficult.

Search engine algorithms are constantly changing and it’s crucial for SEO Companies Los Angeles to keep up. If they don’t, rankings will slip and so will traffic and profits. This year, there’s a handful of SEO California trends to watch out for. Take note of the following and make sure your strategies got these covered:

Go mobile. Before, accessing the Internet through a cellphone is virtually unimaginable. But today, that’s the norm. Because of smartphones and tablets, forty percent of Internet users are visiting the World Wide Web through mobile devices. This is a fact something you should capitalize on. Build a leaner version of your website. Simplify your layout, eliminate unnecessary graphics, and utilize white space. Make sure it loads fast and it packs all the essentials — branding elements, contact information, highlights of your business, etc.

Whatever you do, stay away from spam. Search engines have never been more vigilant against spam. Stay away from the mentality that equates high keyword density with high rankings. Don’t make the mistake of stuffing your web pages with keywords. Learn how to use them naturally in your website and make useful content based on them

And speaking of content, content is still king! But, it should be written more for readers’ sakes than search engines. Informative content trumps keyword-jammed articles that annoys people who are genuinely seeking for information. Moreover, search engines are happier with longer texts. They frown on fillers — content created just for the sake of content.

Join social media. Facebook, Twitter, Google+ and the like aren’t just for getting in touch with friends and family anymore. These are hubs you shouldn’t miss out on. Join these sites and create a network. Connect with people and make it easy for them to share your content with other people. Be interactive and establish online friendships.

Use pictures and videos effectively. Multimedia, when used correctly, can help you drive a point. Include images to help readers visualize what you are trying to deliver with your words. Use videos for demonstrations. Be creative with it to attract more viewers. Unlike before, search engines can now “crawl” multimedia and this translates to more SEO juice for you.

There are many SEO companies which provide search engine optimization services, but SEO California experts have years of experience in web optimization.

SEO Trends That SEO Specialists Must Know

Recurring algorithm improvements over the years carefully mirror what Google is all about. The search engine giant’s philosophy is often encapsulated by this phrase: revolutionise what works and do away with what doesn’t. This simple, rigid approach to business is perhaps one of the great reasons behind the company’s growth and expansion throughout the years.

Do these recurring alterations and innovations affect the online market? Of course. Truth is, these modifications practically impact everyone. It is only the large of population of optimisers and marketers, however, who need to confront the bulk of added work to keep up with Google’s sudden gush of changes.

Interestingly, after stirring a major online brouhaha with its introduction of Panda in February of 2011, the Google Empire yet again launched a few interesting features that absolutely raise the bar with SEO. Coping with Google’s fluctuating standards clearly means staying updated with all the recent updates. After all, search engine optimisation is not just about getting to know what’s new and what’s not. The ideal approach is to explore present SEO trends and incorporate these elements when creating an effective marketing strategy that meets the basic SEO requirements.

Here are significant SEO topics you should learn before you conquer the scene this year.

Retargeting Your Clients Google’s Display Network devises another ad innovation with Google Retargeting. With Google Retargeting, the confines of online promotion are defied and client profiles are recognised. Instead of them finding you, you find them. Instead of just buying ads to draw the attention of your target market, you can follow your prospects or previous clients and show certain ads to your desired audience, wherever, whenever you wish. The probable outcome? Better sales!

Social Plus Search Google dares to revamp the SEO scene with its new feature, Google Search Plus Your World. Even though previously accused of spiking up excitement for its own social networking site Google+, Google proves how it can accentuate the importance of social media by allowing Search Plus Your World to craft a fusion between social and search and advocating social media relevance by incorporating social signals into public web viewing.

Related articles on Magic Webs or visit www.magicwebs.com.sg.

Mobile digitization: key to success

2015 saw a significant rise in the growth of digitization!
With the advancement of internet speeds and mobile penetration, digital as a tool has grown manifold globally.
According to 2015’s IAB UK report, 1/5th of all digital advertising is spent on mobiles in the UK. And eMarketer also predicts that half of all paid media ad spending will be digital in the UK in 2016.
Let’s look at the biggest trends in digital media in 2016:
* Affiliate marketing
Affiliate marketing is a way of making money by promoting other company’s products/services. It’s a way of building relations with other companies to get your commission.
It works two ways: Either you find out the partners to affiliate with or you yourself offer an affiliate program to other companies. And if you get leads to your site, you pay your affiliates a commission.
This is becoming one of the major ways to generate leads to the website. And there are too many opportunities for affiliate marketers on mobile. Since everyone is on mobiles these days, and are using innumerable apps, marketers are offering affiliate programs for these apps.
If you’re not already into affiliate marketing, then start it right away and get benefited in 2016.
* Mobile Marketing Automation
Mobile marketing automation aims to make your communication process simpler, easier and faster via digitalized solutions.
Let’s look at a few automation tools:
1. moLotus
moLotus is a leading mobile communication platform, helping renowned brands like Panasonic, Proton, Samsung and others to automate their communication process and generate huge revenues.
The usage of this service helps you delight customers via hassle-free digitalized solutions, and also helps you to send personalized multimedia greetings, offers, discounts directly on their phones. With moLotus, brands can increase customer satisfaction, enhance marketing ROI, save cost and cross-sell & up-sell.
2. TargetEveryOne
This tool helps you create digital campaigns like no other. With its low cost and high reach, it is transforming the digital world. You can easily track your campaign with this tool and boost loyalty.
3. Mondovo
This tools helps you track your competitors SEO & other social activities, and can be considered a very important digital marketing tool.
* Wearables
Wearables are although in a nascent state at the moment, but they are slated to be the next big thing when it comes to digital media. With wearables, brands can track the users and collect data and use it for their benefit. Since people don’t keep phones all the time (say, not at the time of sleeping), but with wearable, brands can still get the data and use it.
Some examples of wearables are apple watch, augmented reality, trackers, etc.
One of the major augmented reality softwares is Alive, which was developed by Times of India and is augmenting the entire newspaper. It’s available on all 4 platforms – Blackberry, Symbian, IOS and android, and you can scan any image, product using your phone with this app.
The entire digital landscape is transforming because of new technologies and innovations, and customers are now experiencing rich services with enhanced qualities.
Are you using mobile effectively in this digital era? If not, it’s your time to tap on mobiles as there are tremendous growth opportunities in this medium.

Are you using mobile effectively in this digital era? If not, it’s your time to tap on mobiles as there are tremendous growth opportunities in this medium.

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