Google SEO Campaigns – How To Approach Niche Marketing

Most SEO marketers do not put much emphasis on search engines aside from Google. As they are making full use of the largest search engine in the world, Google SEO campaigns are more likely to bring in more traffic than any other. This directly translates into more potential income from your websites.

Beginners and experienced marketers alike depend on Google SEO campaigns as their bread and butter, but it is not always easy. The site’s search algorithms can never seem to stay still, and websites are constantly being upgraded and downgraded depending on their optimization and promotion. Google, ever diligent, is always on the lookout for possible spam or otherwise useless web content.

Ensuring that your web content is not useless is the easiest way to make sure that Google will not decide that your website is not worth keeping on their search results. This is easy enough: Keep the content on your website informative. An informative article is an article worth keeping, and that is exactly what you need to keep any SEO campaign afloat. Even if you are in a high competition niche, it is possible to beat out the high ranked results if they are of poor quality and your article content is the opposite.

Great content may ensure that Google will always keep you aboard, but it will not always push you to the top results if you are in a high competition niche. This is where website promotion comes in. Google SEO campaigns have two main facets: actual website content and promotional content. While what is actually on your website is the face that both the search engine and potential visitors will pay a large amount of attention to, off-site promotion is an even bigger part to your success.

Submitting content to websites such as article directories puts links to your site in view for all to see — but that’s not all. It also provides links for Google to access and tally towards your overall ranking. The links coming into your site from other sources tells Google that people want to read your content. This directly leads to higher page rankings.

Though Google is always changing up the way they handle algorithms and how they handle certain bits of information and optimization, there is no denying that something is to be said about “proving” to the search engine giant that your content is worth a look at for people searching for what’s in your niche. This is the basis for any Google SEO campaign that will last through large amounts of algorithm changes.

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Tips for Mobile App Marketing

Contrary to popular belief, the core of the success for the app lies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide better return on investment than a more extensive (and expensive) app that has just been added to the Market.

App marketing requires a multi-faceted approach that is coordinated and coherent. You have to create a great app and consistently promote it through as many channels as possible for a shot at success in the app store ecosystem.

App marketing is an activity that starts even before the real marketing for the app could start. Right at the planning stage, one needs to get in the shoes of a marketer. In this paper we are going to cover the various opportunities for marketing that app developers can use and increase their ROI.

The Pre-Development Stage
The pre-development stage is the base from where you start your journey. It is said that well begun is half -done.

1.Ideation
The first step we need is an idea that inspires us. If you yourself don’t have a strong belief of the idea, how would you spread the enthusiasm to other?

Think Novel and Think differently.
When one idea has already become successful, there is minimal chance that a clone too will repeat the success. Nobility, innovativeness and solutions to an existing problem have the best chances to succeed. Hence you should make sure that your app either solves an existing problem or if the problem has already been solved then provide an intuitive or unique solution.

Idea

2.Get the Right Team (The Dream Team)
Each actor who is part of your app development process- developer,designer and even the sales team need to be chosen with due diligence. Don’t wait until the last minute to find a developer. Start early and take our time to find the right person or firm. Otherwise it will cost you. Figuratively and literally.
Team

3.User Interface and User Experience

Create a wow app, Everything else will fall into place. The war of apps is fought on user experience. Make sure that you are well prepared. Develop a small but solid app and launch it. Gather feedback. Once you know what the audience liked and yearn for, plan for phase two accordingly. When you focus on brilliant design, your product becomes your marketing.

Online Marketing Techniques

Online Marketing can help you reach to audience worldwide. With up to 100% of your target audience spending most of the time surfing the internet, an online presence and availability is a must have.

Website
The main reason to have a website is to provide an easy way for the users to find you, learn about you and research about you. Even today, people search more on the web (For detail research) than on the phone; phones are majorly used for quick information.

There is ample chance that people will hear your app name and then Google it. Here they need to land on a page that makes them feel comfortable and create confidence to download and try the app. Remember you don’t need a giant website for your business, just a simple site that tells about you, your plans and how app works.

Website

VIRAL VIDEOS
A successful viral video can help brands engage with consumers on a much larger scale than a TV ad, and is much cheaper to produce. Once the video is shared among hundreds and thousands of people,
it becomes “viral”. Viral videos are a great way of getting away from the interruption of pushing messages at people and instead using entertainment and an emotional connection to encourage consumers to pull your message to them.

Video Marketing

BLOGGING
Blogging about your app is an efficient and effective way to enhance your profile. The blog should usually describe the overall experience behind creating the app and the enhancements you wish to do. It’s a way to communicate your ideas to your customers and engage them in your business. The followers on your blog are the ready market to reach out.

Turning Consumers to Brand Ambassadors.

Reward influencers
A small number of fans are responsible for a very large percentage of your traffic. These are your influencers, and should be recognized and rewarded for the every time they talk about your brand on any of the social networking sites.

Provide incentives
Every customer wants to feel special, and one way to make them feel special is to give them something exclusive. Bonus levels and reward points will act beneficial in this strategy.

Turn usage into a game
People love to compete and they love to win. That competitive, gaming instinct can drive consumers to share your content and bring lots of new folks back to you.

Let them co-create value
Giving fans the ability to choose which version of a product should be offered, or to vote for the discounts or special offers they want to receive, helps ensure they’ll share it.

Well these are just general Ideas for more details on your App marketing you can contact us info@rippledme.com or visit our website www.rippledme.com we will make a compelling digital strategy for your App.

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RIPPLE D.M.E, a squad of young, audacious and unconventional talent, aim at brainstorming simple and holistic ideas to make your brand discoverable, shareable and memorable at real time. From building a trust in a brand to engaging ourselves as ‘Dubbed influencers’, we attempt to typify a virtual ear to online masses consequently becoming an online analogue of marketing buzz.

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Online Marketing Mckinney Tx: Digital Trends for Spring 2016

Change is the only constant, and that’s certainly true of online marketing McKinney TX. Every few months, a new promotional trend or application gains popularity, forcing many companies to tweak their marketing campaigns. It may be tempting to follow the crowd when it comes to trends – or to take the opposite route and ignore them. For most businesses, it’s better to study the latest digital trends and determine which methods will benefit your company.

Online Marketing Mckinney TX: Facebook Ads and Promotion

Paid Facebook ads work if you use them properly. Use Facebook page Insights to determine if Facebook ads (or paid post “boosts”) are right for your business. Facebook Insights tell you where your visitors are coming from, their age group and other information. This will help you craft your ads and determine when and how often to post them. You can create different Facebook ads for different target audiences. If you sell women’s clothing, one ad could be aimed at college girls on a budget and another could be aimed at young Moms.

Video marketing is used a lot more on websites and social media pages than in the past. People love watching short, funny videos, so why not use humor to sell your product or provide information to customers?

Online Marketing Mckinney TX: Optimize Your Sales Message for Mobile

In 2015, Google announced that Smartphone searches overtook desktop ones in several countries, including Japan and the U.S. That’s why it’s essential for business websites to be optimized for mobile viewing. Customers do most of their shopping, banking and browsing on their Smartphones. If your website and your e-commerce system aren’t easy to use on a mobile, you could be missing out on sales.

Email newsletters are another popular form of online marketing. Well-designed newsletters with special offers or discounts are still effective for acquiring leads, turning prospects into buyers and retaining loyal customers. Personalizing newsletters, using targeted subject lines and giving subscribers exclusive information can net you more sales. It may take awhile to craft the perfect e-mail newsletter, but the wait will be worth it.

Osky Blue online marketing McKinney TX can help increase your website’s traffic and sales. Our team of SEO and web design experts will analyze your site and talk with you about your business goals. We’ll work with you to find the right mix of marketing elements for your company. Call us today at 866-675-9411 to learn more about our services.

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Top Online Marketing Trends That Are Sure to Dominate 2016

The entire online marketing industry is quite complex and versatile, but its most exciting part is that nobody stays up on the modern trends for a long time period. Year after year, new and innovative preferences utter a host of sweeping changes that most businesses ignore in the quest of making other important changes. No doubt, the early adopters get a leg up on the competition while appealing to the new market; and those lagging behind miss out on some key opportunities to experience some excellent positions. Here are some prominent online marketing trends which are sure to dominate 2016, and for all good reasons.

Dominance of Video Ads

No doubt video ads are nothing new in the digital marketing agency and with prominent social media channels like YouTube dedicated to hosting billions of videos, there is a lot more for the businesses to explore. Google is soon planning to get on board with the in-SERP video advertising for customized solutions as it is a sign that most of the users are becoming more accepting of video ads online, and this trend is sure to continue. At the same time, the numerous possibilities of extending and expanding are virtually limitless.

App Indexing will Increase Involvement of Apps

The year 2016 is sure to witness maximum business owners realizing the sheer online visibility advantages of a dedicated app which might be useful for their business. A website that has been mobile-optimized works wonders for appealing people from different walks of like. Most of the apps designed today are well capable of performing everything that websites can except for utmost popularity and traffic. 2016 will surely be a key year in app adoption from the business owner’s perspectives and advantages.

Mobile will Overpower Desktop

In the last few surveys, Google has cleared that mobile traffic has finally overtaken the desktop traffic in several countries. People now do not have to pay for a well optimized desktop site in addition to a mobile version as the new versions will be integrated with everything that is essential. This also indicates that the people are becoming tech-savvy and they need to learn several applications to make the maximum use of this trend for the expansion of their business.

New Ground for Internet of Things

The smart devices in the year 2016 will start gaining more traction after entering the New Year as the demand for many wearable devices has started emerging. All such devices are expected to change the landscape of local marketing and take it to an all new level.

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Changing Trends in Online Marketing

1. App Indexing
The rapid proliferation of mobiles and the unprecedented advancement in technology has taken mobile marketing to the next level. The journey to the success of mobile marketing started with a mobile optimized website. Now it goes one more step ahead with mobile apps which are more appealing to the mobile savvy customers. Apps are better substituted for websites, and it can do better than whatever the websites do. Google has started indexing and it has become a criterion for ranking the website. So in coming years we will witness the installation of umpteen number of apps.There are already too many apps available in Google Play store, which can be downloaded free and their number will be going up at an incredible rate.
3. Mobiles will overtake desktops
When consumers want to know something, want to go somewhere or want to buy something, they are just going for their Smartphone rather than the desktops to get the relevant information immediately. This has turned to be an opportunity both for the consumers and the marketers because this is the point they converge.
4 .Video Ads will be prominent
Social media and advertising platforms like Facebook, Bing and Yahoo have offered video options already. But now Google is starting SERP video advertising. Video -based ads will be included in search rather than text -based ads.The videos emerging as thumbnails can be expanded by clicking on them or they can be auto played.
4 . Virtual Reality
Various types of virtual reality devices are evolving. Example: Oculus Rift. It is the most hyped VR device to be released in the year 2016.This introduces a new dimension to online advertising. It integrates popular social media platforms, video channels and direct messaging.
5. Digital Assistant
Modern digital assistants like Siri, Google Now and Cortana are redefining the search process. They go directly into a search engine site rather than opening a browser window. They plug in an entry to get a series of results. So users need not browse or navigate to an individual website to get the requiredinformation. The digital assistant can take you directly to the site depending on the type and nature of your queries.
6. Wearable Technology and the Internet of Things
2016 will see the emergence of more and more wearable smart devices. We have already seen the Apple Watch. More smart watches and other wearable devices are yet to come. These innovations will reshape the destiny of online marketing especially local marketing.
Conclusion
Online marketing is becoming more and more complex with each innovative advancement in technology. The entrepreneurs have to familiarize themselves with the new technical components of the present and future SEO strategy. Without the required technical expertise, no one can win the battle of SEO. New and small businesses can get the basics, but their ignorance in the complex techniques will stop them from growing or they will be washed out from the field because their competitors are right over there. So it is time to think about updating and upgrading yourself with the trending techniques and strategies in digital marketing. If you are worried about how to proceed, you had better seek the guidance and support of professional digital marketing service providers.

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