App Store Optimization Tips

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If you are going to build your App & the moment has come, you’ve put your blood, sweat and tears into building your app, and you’re ready to launch. Once it finally launches, there is nothing worse than all your hard work translating to disappointing performance. Downloads are stagnant, and what you thought would be a huge success is quickly fizzling out. What happened? Why do some apps take off quickly while others fail?

It doesn’t matter how great your app is if customers can’t find it. Here are some tips for App Store Optimization. Let us start our blog with some points:

What Is App Store Optimization?

For years, developers have used search engine optimization (SEO) to drive more traffic to websites. ASO is similar in strategy; however, instead of driving traffic to a website, it’s focused on driving traffic to your app through increase rankings in app store search results. You can think of ASO as app store SEO.

The primary goal of ASO is to increase the visibility of your app. Once you start driving more traffic to your app page, downloads will naturally start to increase, which will provide additional traction for getting found in search results. But to accomplish this, you must understand the language potential buyers are using to find your app, and then carefully integrate those keywords into your app promotion.

Getting Started With ASO

App store blog 1

Getting started with ASO requires you to stop thinking like a developer and start thinking like your customers. Really think about who you expect, or want, to download your app. And moreover, understand the words they will use when searching for your app. Once you have a grasp on this, it’s important to integrate that information into the right places. Here are a few app store optimization tips to consider:

Step 1: Define the App’s Value Proposition

Before diving into the nitty-gritty details of ASO, start with a clear definition of your app’s value. Answer the following questions:

What problem does it solve?
What features or benefits does it offer?
Does it have a unique competitive advantage compared to similar apps on the market?
To what market does the app cater? Who are your buyer personas?

Step 2: Do Your Homework

Research what’s out there to better understand the current market and how your personas will find your app.

Your mobile audience will likely use similar words and phrases in the App Store as they would in a search engine. Use a keyword tool to gain insight on what your personas are searching for, and what keywords you should you incorporate.

Step 3: Optimize the Title

It’s time to improve your ASO. What’s the first thing a searcher sees when they find your app listing? Answer: the title.

The key to an optimized title is keeping it short, punchy, and relevant. Start off with your app’s brand name, and if it doesn’t already contain a desirable keyword, append a hyphen and at most one keyword that would describe the app.

KeywordsInTitle

The key to an optimized title is keeping it short, punchy, and relevant. Start off with your app’s brand name, and if it doesn’t already contain a desirable keyword, append a hyphen and at most one keyword that would describe the app.

Step 4: Write a Strong Description

App-store-description-

Similar to the title, you have a limited character count to prove to the searchers your app is the ultimate solution to their problem. Users viewing your app description on a mobile device will see at most a few lines of text before they have to click to view more. If your app’s appeal can’t be simply described in a sentence or two, it might be time to go back to the drawing board and rethink your messaging. Those characters define whether searchers download the app, click for a full description, or keep scrolling to a competitor.

Step 5: Find the Keywords

App store Keyword blog3

A good old keywords tag, you ask? Yes, but it appears Apple is already de-weighting its impact. Expect keywords tag to get phased out altogether as app development becomes even more accessible to a mainstream audience.

Step 6: Icons & Screenshots

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The visuals you use in your app store listing provide potential users with an idea of what they can expect. You want to make sure that both your icon and app screenshots are visually appealing and eye-catching so that people are drawn to download it. Choose photos that can tell your app story Consider graphics or videos that include both images and text to best explain the app’s functions.

Keep in mind that the visuals are what the users’ eyes are drawn to first – think of your icon and screenshots as your first impression. Best practice with screenshots is to include the most important one first, as that’s what will display first.

Step 7: Publish Reviews & Ratings

App review & rating

Positive reviews about your app have a great role to play in attracting prospective users. In this fast paced world where people are usually pressed for time, they tend to skip detailed analysis and look out for apps that have high rating and positive reviews. Word of mouth is crucial for the success of an app. So make sure your app offers users a delightful experience and make them write reviews for your app by sending push notifications. However, be sure to not annoy the customer and get them to provide feedback at their convenience.

Step 8: Continually Analyze & Test

Once you’ve performed all the above tasks, it’s time to test your app and analyze its performance across operating systems, mobile devices and resolutions. While most of the activities may seem perfect in theory, the true potential of an app is revealed when it is tested and actually used. Search for your app on the app store, verify all the details download the app and check its functionality and see if everything is as per expectation.

Launching an app is one of the easiest steps; what’s challenging is to sustain it in the app store and ensure users have a positive and gratifying experience that results in the growth of the app. ASO, if properly done, can make or break your app. Hence embracing the right ASO strategies is crucial for app developers in this competitive world of apps.
If you need any kind of assistance you can contact me at smrita@rippledme.com or you can visit our website on www.rippledme.com

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RIPPLE D.M.E, a squad of young, audacious and unconventional talent, aim at brainstorming simple and holistic ideas to make your brand discoverable, shareable and memorable at real time. From building a trust in a brand to engaging ourselves as ‘Dubbed influencers’, we attempt to typify a virtual ear to online masses consequently becoming an online analogue of marketing buzz.
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The Top Tips For Your Search Engine Optimization Needs

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Some of the confusing terms and foreign language associated with SEO may be difficult at first, but do not let that prevent you from creating a great site. Read this article to get great tips on SEO that will help you along.

When attempting to use SEO on your site to increase traffic, make sure your site is coded well. For example, a site that relies heavily upon JavaScript must be coded efficiently, so that it can be indexed by search engine spiders. Flash content cannot be indexed by spiders at all, unless there is a textual description included in it.

You will want to find out how long they have been in the business. Also make sure to know what kind of risks you’re taking, and what could go wrong.

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Header tags are quite important. Do not make these too large or wide. It’s important to use headers because search engines use them in website rankings. Use H2 and H1 tags so that you’re able to highlight what a product’s about. This lets a search engine crawl something it finds to be worthwhile. These are great tips on SEO strategies, and also very important.

To boost your PageRank, you have to attract and maintain the visitors on your page. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc. Increases the rank of the site. Forums, blogs, and posts that can replied to are all great means to increase visitors’ time spent on your site, as they all build interest.

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Meta tags should be placed on every page of your website. These description tags are important, as they show up below the title of your page in search engine results. Keep your meta tag short and to the point. Having meta tags set up will bring people to your website, even if you are not that high in the search engine rankings yet.

If you want to increase traffic to your website, you should first look at your content, and focus on improving it. Visitors will not stay on your website if you do not have information they can use.

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Jan 11, 2016 For more great tips on SEO for blogging, see “The 8-Step Formula for Writing an Amazing Blog Article in 60 Minutes,” by Neil Patel.

Hone in on one component of your business on each page. Never make the error of attempting to do absolutely everything in one particular post. This will just dilute the information and frustrate the customer who is looking for specifics. Focus on one product per page.

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Some people suggest adding keywords to a website’s comment tags will increase their prominence. Spend your time focusing on your content, not your comment tags.

Using too many keywords can leave your website spread too thinly. Focus the site on a few, deliberately chosen keywords with the most relevance to your topic. You can use keyword tools to find the best choices for your website.

You are bound to gain in the rankings and see greater success when you use the tips you have read here to boost your SEO endeavors. Luck is not involved, and the search engines do not discriminate. Put in the effort and bring your site to the top of the results page! These are very easy as well as great tips on SEO. Please use them to your advantage and watch your visitors and ROI flow.

 

Suggestions For An Effective Search Engine Optimization Strategy

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Optimization StrategySuggestions For An Effective Search Engine Optimization Strategy

Search engine optimization, or SEO, is vamping up your website   so search engines can find it. This helps people increase the income that comes in from their site through boosting visitor numbers. To do this yourself, read on.

Just because you advertise more does not mean that your rank will improve. Advertising is a great way to boost momentary traffic, but not like the traffic built through boosted rankings, and your optimization strategy.

Consider how long they have been in business, and their experience. Find out how much it will cost, and what the benefits will be for your business before jumping in feet first.

Try looking at your competitor’s website source codes. This lets you see how the SEO strategies on their websites and which keywords they’re using. You don’t want to copy what they are doing, but this bit of detective work can give you ideas of keywords of your own.

Try a DIY approach to learning SEO. There are plenty of resources available online to help you learn. Look to books too, not just to websites.

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Site maps go a long way towards increasing your traffic. This will make all of your pages accessible from each other. If you put links at the side of the site, it will increase traffic.

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A site map is an important part of your website if you want search engines to be able to create an index of your site pages. A site map can help a search engine find pages on your site more easily. Adding a site map is an easy way to improve your rank with popular search engines.

If you want to further expose yourself to search engine selection, make sure any blogging that you do is done through your own website. Then, more visitors will visit your website.

Your website should be easy to read. If you want to improve your search engine ranking, make sure you site is neatly designed and accessible for a variety of users. Make your site for people and the search engines.

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It is essential to regularly add new content and publish fresh articles. On Monday, write down the number of stories you will write this week, and don’t waiver from this commitment. A search engine will prefer a page with updated content over one that is lacking new material. Sites that continuously update their content will earn a higher rank.

Be aware that Javascript does not interact well with all search bots. Java is an option and totally up to you, but varying website capabilities does have much to do with how respective crawlers respond.

Using free local listings to promote your business, as it is a great way to get your name out there. These free services offer you ways to make your site more visible, bringing in more visitors. Do not turn down free publicity.

You now know more about search engine optimization. And, once people find your site, they may be encouraged to buy your product or service. Using these tips, you can use SEO on your website.

Ways To Use Search Engine Optimization To Achieve Real Results

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Ways To Use Search Engine Optimization To Achieve Real Results

Search engine optimization helps website owners use certain techniques to get their websites noticed by all the major search engines. By using popular and specific keywords on your website, you can attract targeted customers. This article will simplify the methods and ideas that make up the SEO process.

One of the most important things you can do is get as many social media accounts set up as possible. With this (free service) you can do this easily. Having more accounts is better for everyone: people whose links you share will appreciate their bookmarks being spread as widely as possible, and you will benefit by getting more visibility per share.

Coding is an important aspect to consider when you are using the correct seo process. If your site uses primarily JavaScript for content, for example, and the code is messy, the search engine spiders will be unable to index it. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.

For a good affiliate marketing strategy set up pay-per-click advertising. This requires the least effort from webmasters, so it pays comparatively little, but those small profits can compound rapidly.

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When purchasing a domain name, remember to keep it simple and product related so people have an easier time remembering it. This is very helpful to people who have found your content on YouTube. They are memorable and easy to say.

There are a few things that you can do to optimize your search engine results. Description tags play a large roll in your site coming up during a search, and is all part of your seo process. The meta tag should be brief and relevant. By doing this you will bring in a large audience, and you may even get more visitors than websites ranked higher than you on search engines. I wish i could say it five million times and I’ve mentioned it quite a bit in this post but seo process cannot be stressed enough, i like to think of it as the bible for successful website and business owners that want to achieve more.

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Ask the digital company to tell you a little bit about their SEO process and the specific pieces they do. If they talk about only making changes on your website, then that’s a red flag. Off website strategy is still a huge percentage weighting of

Stick to a single subject or product per page. Don’t throw all your eggs into one basket. Your customer will just be confused and not want to stay. You will see more success when each page has a separate focus, and remember your seo process .

Try to include a transcript for any visual or audio content on your site. Your audio and video content will be better understood by search engines if you use transcripts.

Create and publish fresh content as frequently as you can. Set a goal for yourself, and follow through on it. Websites that produce more frequent content are seen as more useful to web visitors, and search engines index them more often. Consistently updated content equals higher page ranks.

First of all, your website has to be registered with the search engines, which doesn’t happen automatically. Some folks think this is automatically done for them. Check back every once in a while to be sure you can still find your site. Even if you’re fairly deep within the pages, you must know that you can eventually be found.

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Want to use the SEO  process to help make your site visible? If so, videos, along with a nice video sitemap, can be used, and there are so many different types of sitemaps being used out there. It is possible to utilize videos to show how a product is used or to let people know who you and your staff are. Keep the video posted on your site with proper labeling using keywords. After you create the video sitemap, submit it using your Google Webmaster Tools in your account of Google Webmaster Central. Post the video that you have just created onto YouTube when you finish. Then, sit back and wait for your customers to come calling.

It bears repeating: The heart and soul of the SEO process lies in understanding the way the search engines react to relevant keywords. Search engines use keywords from your website to direct traffic towards you. The most effective ways to use keywords are covered in this article, and are just a few optimization tips and tricks you can implement.

Ways To Make Your Engine Run At An Optimum Rate

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Ways To Make Your Engine Run At An Optimum Rate

SEO work is a nice way to bring your website higher than others. However, proper seo, and  effective coding work isn’t easy. The ideas presented here will help get you ahead of the curve, and help you avoid beginner mistakes.

Have a few short articles instead of longer ones to keep your rank high. Long pages are weighed less and short ones weigh more. Also, you’ll find that most of your visitors don’t want to look at something that is multiple pages.

Part of using SEO to drive site traffic is ensuring that your site uses effective coding. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. Flash content cannot be indexed by spiders at all, unless there is a textual description included in it.

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To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. Search engine bots will find analyze these meta tags and including this information will increase your visibility(proper seo). While you should include topical keywords in these meta tags, you can also consider including misspellings, like “ipone” if your content is about an iPhone.

Keyword density is important when optimizing an internet page for various search engines. To avoid this from happening, keep the total number of keywords on a certain page under 20%.

SEO Tips for WordPress

There is no question that it’s important for your site to be visually pleasing, but your website also needs to be easily found by the search engines, and it all starts with proper SEO. Don’t worry, it’s not as scary as it sounds. WordPress is one of

Try using proper SEO style writing in place of the AP style that you may have been using to raise your search engine rankings. In this way, you should utilize keywords often while not making your writing choppy or nonsensical. This improves your rankings by increasing density, a factor used by many search engines.

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To hide something, create a robots. txt file and incorporating it into your main directory. The contents of this file will direct the search engines to ignore certain parts of your site.

If you are making an effort in search engine optimization, each page on your site should incorporate meta-description tags. Description tags have great value and they will be utilized in proper SEO. Being concise and pertinent will create the best meta tag content. A good meta description can increase your visit count even if your position in the search engines hasn’t moved at all.

Flash shouldn’t be used. Using Flash will mean that you site takes longer to load and parts of it won’t get read by the search engine spiders and the text in Flash won’t make it into the index. Search engines need to crawl and see your site in order to make use of SEO.

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Rather than joining link exchanges, think about working with article exchanges that help you with search engine results. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. Both site benefit because of the content, the links and the increase in traffic.

Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!