When we are discussing Google SEO and Google Rankings what we are really discussing is the ability to rank your site high in Google for a given keyword. There are many aspects to consider when attempting to rank your site highly in Google, it is said that Google takes into account over 200 factors when assessing where a site should rank.
Google SEO is the process of increasing the quality and volume of your website in the Google search engine through search results. If a company wants to stay at the top of Google search engine results, then it has to handle Google requirements and keep up with the changes. There are certain Google SEO rules or certain positives that one can use in order to get higher rankings including:
One of the basic Google rules is to get your chosen keyword in your URL and keeping in mind first word is best and second word is second best or less important.
The second rule is including keyword in domain name or the page name with hyphen and including keyword in title tag at the top of the page. The title tag can be up to 60 characters with no special characters. It can be longer but it is said the first 60 characters provide the most weight.
The keyword density should be 3% to 7% of the total words. Some topics are sensitive so keyword density varies with the topic. The other trick is using keyword proximity. This basically refers to how close your keywords are together.
The keyword prominence is another factor deterring Google SEO ranking. It is important that a keyword is used in bold, in large fonts and at the top of the page. The closer the keyword is to the top of the page, the more weight it will be given for ranking factors.
You must take internal linking into account and the keywords you choose to anchor your links with. Use you chosen keyword when targeting links whether internally or externally. This will increase your on page relevance and help bolster your results.
Also take into account those you link too and those that link to you. Being associated with a spam site is the last thing you need when attempting to rank highly. You may have heard of the term bad neighborhood, well that is what it refers, how Google gets to your site and where it goes when it leaves.